OneAccord » OneAccord Revenue Diagnostic Test

OneAccord Partners offer sales & marketing competencies that empower your company to multiply your revenues on a Project, Interim, or Permanent basis. We are so certain of OneAccord’s ability to deliver value to our client-organizations that we often tie a portion of our compensation to delivered results.

The following Rapid Revenue Diagnostic System is designed to illustrate how we quickly analyze the most important revenue indicators of an organization and deliver solutions that raise the top line for the organization.

Please take a few moments and select the answer to each question that most closely represents the state of operation in your organization.

Please take a few moments and select the answer to each question that most closely represents the state of operation in your organization:

What is your primary industry?

Strategic Execution

Do you currently have a 3-5-year strategic plan in place with measurable and time-bound objectives that are integrated into all aspects of your organization?

	There is a 3-5-year strategic plan and monthly we track our progress against it in every department of the organization.
	There is a 3-5-year strategic plan. We have incorporated portions of it, but not into all areas of the business.
	There is a 3-5-year strategic plan, and we’re struggling to integrate it into our day-to-day operations.
	We are not currently following a 3-5-year strategic plan.
	Not applicable to my business.

Has your organization actively studied the factors and influences that define and shape your market and integrated these into your business strategies?

	We have carefully studied the market-shaping factors and incorporated these into our business plans.
	We are trying to understand the external drivers and shapers to this market and to determine how to incorporate them into our business plans.
	Most of our energy is focused on our own products / services -- we haven’t studied the market influencers and drivers.
	Not applicable to my business.

Are you experiencing increased profitability quarter over quarter, year over year?

	Our revenues and profit have steadily increased over the last few years.
	Our sales are increasing steadily, but profit growth is inconsistent or not in line with sales growth.
	Our revenues and profits have peaks and valleys.
	Not applicable to my business.

Revenue Growth Predictability

Is the size and number of your deals and/or orders increasing quarter over quarter?

	Deal/order size is getting larger and the number of deals/orders is also increasing.
	Deal/order size is increasing, but number of deals are not OR the number of deals is increasing, but deal/order size is not increasing.
	Neither measure is improving; both are declining.
	We don’t currently measure this.
	Not applicable to my business.

Is there a documented selling process used within your organization?

	We have a clearly documented sales/promotion process; all of our employees are trained on it and we measure their results by it.
	We have a documented selling process; our employees intermittently follow it.
	We don’t have a documented selling process -- employees close deals as best they can.
	Not applicable to my business.

How would you describe the health of your lead pipeline?

	We’re getting enough leads to keep revenues on target and increasing quarterly.
	We have enough leads, but struggle to convert them to sales.
	We don’t have enough leads.
	Not applicable to my business.

How would you describe the health of your lead conversion?

	We can predictably convert leads to sales and we meet our revenues targets.
	Our lead conversion rate varies through the organization -- we struggle to predictably meet revenue targets.
	We struggle to convert leads to sales without a great deal of hand holding.
	Not applicable to my business.

Do you have a comprehensive multi-channel sales strategy?

	Our sales come from several channels all of which are producing increased revenues for our organization.
	We have multiple sales channels; some produce well, other less so.
	We don’t have the channel coverage that our competitors have.
	Not applicable to my business.

Market Response

Are the changes in market size and your product’s penetration in its market functioning as defined in your business strategy?

	Both the market size and our product’s penetration in its market are changing as defined in our business strategy.
	The market is growing and we are holding market share OR we are in a no-growth market but are gaining market share.
	We are in a declining market.
	We don’t regularly track or incorporate this information into our business plans.
	Not applicable to my business.

Are your promotional programs (press and analyst work, advertising and other promotional campaigns) generating a measurable and positive response from the market?

	Each campaign generates a positive response that we measure and use in our marketing-spend ROI tracking.
	Our promotional marketing spend tracking shows that some campaigns generate a positive response but not all campaigns do this.
	Our promotional marketing programs don’t seem to generate a response from the market.
	I don’t know the response of our marketing campaigns.
	Not applicable to my business.

Are your demand generation programs (web sales campaigns, channel marketing programs, field marketing programs and direct marketing programs) generating sales and a increasing ROI for program spend?

	Each campaign generates product / service sales and we track the total revenues in our marketing spend ROI analysis.
	Our demand generation marketing spend tracking shows that some campaigns generate revenue but not all campaigns do this.
	Our demand generation programs aren’t as effective as we want them to be.
	I don’t know the response of our demand generation campaigns.
	Not applicable to my business.

How would you describe the health of your new product release schedule?

	We regularly release new products / services faster than our key competitors.
	We release new products / services as the market requests them.
	We don’t introduce new products / services as well as we would like to.
	We don’t have a functioning product / service introduction process.
	Not applicable to my business.

Please provide a short name by which this survey could be identified in the future